Say Cheese and Kudos to Switzerland Once Again!

Last week, a friend from Switzerland visited us and brought along this yummy Swiss cheese, which you can see in the photo. The artistic illustration on it, made me appreciate, once again, the incredible tourism brand that is Switzerland. My first encounter with Swiss travel branding was through this amazing promotional spot, which beautifully, and with a great dose of humor, showcases how they have managed to incorporate their culture into every aspect of their travel products in the most innovative, artistic, and charming ways.

During a summer visit to Switzerland, I was amazed by how they have transformed their traditionally winter ski resorts, threatened by climate change, into vibrant summer destinations. Hundreds of hikers enjoyed the easily accessible high-altitude mountains, including nature enthusiasts in wheelchairs and families with strollers. There was fun and adrenaline for teenagers and for older parents like us who still feel like kids! So once again, bravo Switzerland! What a case study. It would be incredibly beneficial for tourism-related business owners from our country to spend a week in Switzerland, experiencing firsthand how the Swiss seamlessly integrate continuity and traditions into their tourism industry.